As of May 2020, about 35.5 percent of influencer followers in China resided in small towns which are generally categorized into tier 4 or lower cities. When it comes to influencer marketing targetting young consumers, the short video app Kuaishou and the cross-border ecommerce app Red were the most effective social media platforms in China.
Location distribution of influencer followers on selected social media platforms in China as of May 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WalktheChat. (July 25, 2020). Location distribution of influencer followers on selected social media platforms in China as of May 2020 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
WalktheChat. "Location distribution of influencer followers on selected social media platforms in China as of May 2020." Chart. July 25, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
WalktheChat. (2020). Location distribution of influencer followers on selected social media platforms in China as of May 2020. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
WalktheChat. "Location Distribution of Influencer Followers on Selected Social Media Platforms in China as of May 2020." Statista, Statista Inc., 25 Jul 2020, https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
WalktheChat, Location distribution of influencer followers on selected social media platforms in China as of May 2020 Statista, https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/ (last visited November 24, 2024)
Location distribution of influencer followers on selected social media platforms in China as of May 2020 [Graph], WalktheChat, July 25, 2020. [Online]. Available: https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
