As of May 2020, about 35.5 percent of influencer followers in China resided in small towns which are generally categorized into tier 4 or lower cities. When it comes to influencer marketing targetting young consumers, the short video app Kuaishou and the cross-border ecommerce app Red were the most effective social media platforms in China.
Location distribution of influencer followers on selected social media platforms in China as of May 2020
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WalktheChat. (July 25, 2020). Location distribution of influencer followers on selected social media platforms in China as of May 2020 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
WalktheChat. "Location distribution of influencer followers on selected social media platforms in China as of May 2020." Chart. July 25, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
WalktheChat. (2020). Location distribution of influencer followers on selected social media platforms in China as of May 2020. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
WalktheChat. "Location Distribution of Influencer Followers on Selected Social Media Platforms in China as of May 2020." Statista, Statista Inc., 25 Jul 2020, https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
WalktheChat, Location distribution of influencer followers on selected social media platforms in China as of May 2020 Statista, https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/ (last visited November 05, 2024)
Location distribution of influencer followers on selected social media platforms in China as of May 2020 [Graph], WalktheChat, July 25, 2020. [Online]. Available: https://www.statista.com/statistics/1155793/china-influencer-followers-geographical-distribution-by-social-media-platform/
