When it comes to influencer marketing targetting young consumers, the short video app Kuaishou and the cross-border ecommerce app Red were the most popular social media platforms in China. On the other side, Tencent's WeChat - the most popular instant messenger in the country - had the highest proportion of old followers among all major social media platforms. The influencer followers aged above 40 years accounted for about 21.5 percent of WeChat's userbase, as of May 2020.
Age distribution of influencer followers on selected social media platforms in China as of May 2020
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WalktheChat. (July 25, 2020). Age distribution of influencer followers on selected social media platforms in China as of May 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1155792/china-influencer-followers-age-distribution-by-social-media-platform/
WalktheChat. "Age distribution of influencer followers on selected social media platforms in China as of May 2020." Chart. July 25, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1155792/china-influencer-followers-age-distribution-by-social-media-platform/
WalktheChat. (2020). Age distribution of influencer followers on selected social media platforms in China as of May 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1155792/china-influencer-followers-age-distribution-by-social-media-platform/
WalktheChat. "Age Distribution of Influencer Followers on Selected Social Media Platforms in China as of May 2020." Statista, Statista Inc., 25 Jul 2020, https://www.statista.com/statistics/1155792/china-influencer-followers-age-distribution-by-social-media-platform/
WalktheChat, Age distribution of influencer followers on selected social media platforms in China as of May 2020 Statista, https://www.statista.com/statistics/1155792/china-influencer-followers-age-distribution-by-social-media-platform/ (last visited December 18, 2024)
Age distribution of influencer followers on selected social media platforms in China as of May 2020 [Graph], WalktheChat, July 25, 2020. [Online]. Available: https://www.statista.com/statistics/1155792/china-influencer-followers-age-distribution-by-social-media-platform/
