Digital video usage time growth rate in China from 2018-2022

Published by
Lai Lin Thomala,
Sep 15, 2021
In 2019, Chinese consumers spent on average about 72 minutes per day on digital videos - a 18.9 percent increase compared to the previous year. That year, the total media usage time grew by three percent with more time being spent on digital media.

Growth rate of average time spent on digital videos in China in 2018 and 2019 with a forecast until 2022

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Release date

May 2020

Region

China

Survey time period

2018 and 2019

Age group

18 years and older

Special properties

excludes time spent with video via social networks; includes connected TV; excludes Hong Kong

Supplementary notes

*Estimate.

According to the source, time spent per medium refers to the overall time spent with that medium, regardless of multitasking. For example, one hour of multitasking on desktop/laptop while watching TV is counted as one hour for TV and one hour for desktop/laptop.

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