In 2019, the digital media usage time in China increased by 8.2 percent compared to the previous year, whereas traditional media usage time decreased by 3.4 percent. That year, Chinese adults spent on average about six hours and 35 minutes on all media everyday.
Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type
excludes Hong Kong; includes digital (desktop/laptop and mobile nonvoice) and traditional (print magazines and newspapers, radio and TV)
Supplementary notes
*Estimate.
According to the source, time spent per medium refers to the overall time spent with that medium, regardless of multitasking. For example, one hour of multitasking on desktop/laptop while watching TV is counted as one hour for TV and one hour for desktop/laptop.
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LinkedIn. (May 10, 2020). Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
LinkedIn. "Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type." Chart. May 10, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
LinkedIn. (2020). Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
LinkedIn. "Annual Growth Rate of Media Usage Time in China in 2018 and 2019 with a Forecast until 2022, by Type." Statista, Statista Inc., 10 May 2020, https://www.statista.com/statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
LinkedIn, Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type Statista, https://www.statista.com/statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/ (last visited December 22, 2024)
Annual growth rate of media usage time in China in 2018 and 2019 with a forecast until 2022, by type [Graph], LinkedIn, May 10, 2020. [Online]. Available: https://www.statista.com/statistics/1155443/china-digital-and-traditional-media-usage-time-growth-rate-by-category/
