PMP ad spend share in the United Kingdom (UK) 2018-2021, by device

Published by Statista Research Department, Apr 27, 2023
According to forecasts, mobile as a format is expected to account for almost three-quarters of all PMP (private marketplace) advertising in the United Kingdom (UK) by 2021. Conversely, the percentage of desktop advertising spend is declining, and is expected to amount to 27 percent of all PMP spend by 2021.

Share of PMP (private marketplace) advertising spend on desktop and mobile in the United Kingdom (UK) from 2018 to 2021

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Release date

December 2019

Region

United Kingdom

Survey time period

2019-2020

Supplementary notes

The source adds the following information: "Excludes programmatic direct"

* Forecast

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