According to forecasts, mobile as a format is expected to account for almost three-quarters of all PMP (private marketplace) advertising in the United Kingdom (UK) by 2021. Conversely, the percentage of desktop advertising spend is declining, and is expected to amount to 27 percent of all PMP spend by 2021.
Share of PMP (private marketplace) advertising spend on desktop and mobile in the United Kingdom (UK) from 2018 to 2021
Characteristic
Desktop
Mobile
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PubMatic. (December 19, 2019). Share of PMP (private marketplace) advertising spend on desktop and mobile in the United Kingdom (UK) from 2018 to 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1154752/pmp-ad-spend-share-by-device-uk/
PubMatic. "Share of PMP (private marketplace) advertising spend on desktop and mobile in the United Kingdom (UK) from 2018 to 2021." Chart. December 19, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1154752/pmp-ad-spend-share-by-device-uk/
PubMatic. (2019). Share of PMP (private marketplace) advertising spend on desktop and mobile in the United Kingdom (UK) from 2018 to 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1154752/pmp-ad-spend-share-by-device-uk/
PubMatic. "Share of Pmp (Private Marketplace) Advertising Spend on Desktop and Mobile in The United Kingdom (Uk) from 2018 to 2021." Statista, Statista Inc., 19 Dec 2019, https://www.statista.com/statistics/1154752/pmp-ad-spend-share-by-device-uk/
PubMatic, Share of PMP (private marketplace) advertising spend on desktop and mobile in the United Kingdom (UK) from 2018 to 2021 Statista, https://www.statista.com/statistics/1154752/pmp-ad-spend-share-by-device-uk/ (last visited August 24, 2024)
Share of PMP (private marketplace) advertising spend on desktop and mobile in the United Kingdom (UK) from 2018 to 2021 [Graph], PubMatic, December 19, 2019. [Online]. Available: https://www.statista.com/statistics/1154752/pmp-ad-spend-share-by-device-uk/