Private marketplaces (PMP) are expected to account for more than half of real-time bidding advertising spend in the United Kingdom (UK) by 2021. Offering benefits such as transparency and more controlled ad placement to both publishers and advertisers, private marketplaces already represented 45 percent of all real-time bidding buys in 2018.
PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021
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PubMatic. (December 19, 2019). PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
PubMatic. "PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021." Chart. December 19, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
PubMatic. (2019). PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
PubMatic. "Pmp (Private Marketplace) Share of Real-time Bidding Advertising Spend in The United Kingdom (Uk) from 2018 to 2021." Statista, Statista Inc., 19 Dec 2019, https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
PubMatic, PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021 Statista, https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/ (last visited December 21, 2024)
PMP (private marketplace) share of real-time bidding advertising spend in the United Kingdom (UK) from 2018 to 2021 [Graph], PubMatic, December 19, 2019. [Online]. Available: https://www.statista.com/statistics/1154746/pmp-share-of-rtb-ad-spend-uk/
