During the lockdown due to the coronavirus outbreak in France in March 2020, Internet users first talked about Fnac with about 23 percent of mentions, followed by Décathlon, Zara and Ikea. According to the source, mentions about book recommendations and tips on how to get faster delivery grew during the confinement period, which ultimately pushed the Fnac Darty group to share about 500 free e-books. However, after the confinement the mentions had dropped drastically by 20 percent, leaving Zara at the top.
Most mentioned retailers on social networks in France between March and May 2020
* The source adds the following information: "conversations, posts and articles on the web, social networks and social media of about 292 brands in the
context of the Covid crisis of containment and deconfinement were studied. These represented 15 business sectors, collecting and analyzing in 1.1 million messages and 5.9 million social interactions on the web and social media
(YouTube, Instagram, Twitter, blogs, forums, review sites, consumers and websites concerning brands and the crisis)."
** The data has been analyzed between March 16, 2019 until May 11, 2020. The end of the confinement period in France was on May 11, 2020.
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Digimind. (June 30, 2020). Most mentioned retailers on social networks in France between March and May 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1154699/most-mentioned-retailers-on-social-media-during-confinement-france/
Digimind. "Most mentioned retailers on social networks in France between March and May 2020." Chart. June 30, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1154699/most-mentioned-retailers-on-social-media-during-confinement-france/
Digimind. (2020). Most mentioned retailers on social networks in France between March and May 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1154699/most-mentioned-retailers-on-social-media-during-confinement-france/
Digimind. "Most Mentioned Retailers on Social Networks in France between March and May 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1154699/most-mentioned-retailers-on-social-media-during-confinement-france/
Digimind, Most mentioned retailers on social networks in France between March and May 2020 Statista, https://www.statista.com/statistics/1154699/most-mentioned-retailers-on-social-media-during-confinement-france/ (last visited November 22, 2024)
Most mentioned retailers on social networks in France between March and May 2020 [Graph], Digimind, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1154699/most-mentioned-retailers-on-social-media-during-confinement-france/
