Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowAverage annual spending on supplements in European countries in 2019, by type
In 2019, European consumers spent most of their fitness supplement budget on protein shakes. In France, approximately 35 percent of consumer spending on health and fitness supplements was spent on protein shakes. In Germany and the United Kingdom, spending on protein shakes accounted for 31 percent and 40 percent of consumers’ supplement expenditures, respectively.
The global sports nutrition market was valued at 50.84 billion U.S. dollars in 2018 and is forecast to increase in value to 81.5 billion U.S. dollars by 2023. In Latin America, the sports nutrition market is forecast to increase by 1.91 billion U.S. dollars between 2018 and 2023.
Among various geographical regions in the United Kingdom, London has the highest average per-capita spending on health and fitness supplements with approximately 806 British pounds. Wales and the West Midlands had the second and third highest average per-capita spending, with 717 and 711 British pounds, respectively. Scotland had the lowest per-capita spending among UK regions.
The global sports nutrition market
The global sports nutrition market was valued at 50.84 billion U.S. dollars in 2018 and is forecast to increase in value to 81.5 billion U.S. dollars by 2023. In Latin America, the sports nutrition market is forecast to increase by 1.91 billion U.S. dollars between 2018 and 2023.
Health and fitness supplements in the United Kingdom
Among various geographical regions in the United Kingdom, London has the highest average per-capita spending on health and fitness supplements with approximately 806 British pounds. Wales and the West Midlands had the second and third highest average per-capita spending, with 717 and 711 British pounds, respectively. Scotland had the lowest per-capita spending among UK regions.
