The coronavirus (COVID-19) pandemic has caused a significant impact on the global film industry. According to a survey about the Chinese movie consumer behavior released in July 2020, around 74 percent of respondents said they would prefer visiting cinemas when the pandemic is over. The same survey found out that the visual and sound effects were the major reason for consumers choosing to watch movies in cinemas instead of other means.
Preferred movie consumption means when coronavirus (COVID-19) pandemic will be over in China as of July 2020
Original survey question:
In what way would you prefer to watch movies after the coronavirus (COVID-19) pandemic and cinemas reopen? (multiple answers allowed)
The survey was conducted among 597 female and 414 male respondents. The respondents came from different tier cities and covered all age groups.
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KuRunData. (July 27, 2020). Preferred movie consumption means when coronavirus (COVID-19) pandemic will be over in China as of July 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1147663/china-preferred-film-consumption-method-after-coronavirus-lockdown/
KuRunData. "Preferred movie consumption means when coronavirus (COVID-19) pandemic will be over in China as of July 2020." Chart. July 27, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1147663/china-preferred-film-consumption-method-after-coronavirus-lockdown/
KuRunData. (2020). Preferred movie consumption means when coronavirus (COVID-19) pandemic will be over in China as of July 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1147663/china-preferred-film-consumption-method-after-coronavirus-lockdown/
KuRunData. "Preferred Movie Consumption Means When Coronavirus (Covid-19) Pandemic Will Be over in China as of July 2020." Statista, Statista Inc., 27 Jul 2020, https://www.statista.com/statistics/1147663/china-preferred-film-consumption-method-after-coronavirus-lockdown/
KuRunData, Preferred movie consumption means when coronavirus (COVID-19) pandemic will be over in China as of July 2020 Statista, https://www.statista.com/statistics/1147663/china-preferred-film-consumption-method-after-coronavirus-lockdown/ (last visited December 22, 2024)
Preferred movie consumption means when coronavirus (COVID-19) pandemic will be over in China as of July 2020 [Graph], KuRunData, July 27, 2020. [Online]. Available: https://www.statista.com/statistics/1147663/china-preferred-film-consumption-method-after-coronavirus-lockdown/
