Fastest growing UK TikTok influencers 2021, by number of followers

Who is the most followed British TikToker? The most successful UK-based TikTok personality in terms of follower count was Gordon Ramsey in 2021. The popular British chef and TV personality reached 30.2 million TikTok followers during the last measured year. MKS.vision ranked second with 18.3 million followers, while Jeremy Lynch ranked third with 16.2 million followers. In terms of engagement rate, samseat dominated the chart of growing influencers on TikTok in the UK, with an engagement rate of approximately 16 percent.

Social media in the UK

Meta products continue to dominate within the UK in terms of social media reach, with approximately 73.5 percent of the country's online audience reported to engage with Facebook and around 56 percent with Instagram as of the third quarter of 2021. Users aged between 25 to 34 years represent the largest social media audience in the United Kingdom.

TikTok and the youth

Engaging with young users is where social video platform TikTok shines. Young adults aged 18 to 24 make up the largest share of the social app’s audience in the UK. In 2021, TikTok was also popular among children aged between 8 and 17 years, with 50 percent of respondents reporting to engage with the popular video platform.