YoY growth rate of ad spending in Hong Kong Q3 2023, by top industry

Year-on-year growth of advertising spending in Hong Kong in 3rd quarter 2023, by top industry

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Sources

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Release date

November 2023

Region

Hong Kong

Survey time period

Q3 2023

Special properties

The ranking is based on the amount of ad spend spent by the industries

Supplementary notes

Top industries referred to those spent the most on ads.

According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
Excluded in the calculations were house ads and MTR Urban Lines ad spend in September 2022. For digital ad spending, only display ads were covered and search ads were not included. Social media ad spend referred to the branded content ad spend of Facebook, Instagram, and YouTube.

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

10
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