In 2021, social commerce accounted for 14.3 percent of the total online retail sales in China, and the share is expected to grow to 17.1 percent in 2025. In comparison, the social commerce penetration rate in the United States only ranged at 4.1 percent in 2021.
Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025
Characteristic
Share of e-commerce retail value
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eMarketer. (September 12, 2022). Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. "Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025." Chart. September 12, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. (2022). Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. "Share of Social Commerce Sales Value in E-commerce Retail Sales Value in China from 2019 to 2021 with Estimates until 2025." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer, Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 Statista, https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/ (last visited August 24, 2024)
Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 [Graph], eMarketer, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/