Day 7 retention rate of selected popular apps in China 2020

Published by
Lai Lin Thomala,
Feb 17, 2022
The day-7 retention rate of Douyin - the original Chinese version of the short-video app TikTok - amounted to 84 percent in China as of March 2020. Chinese app users spent an average of around 88 minutes per day on Douyin - higher than the most-downloaded app WeChat in the country.

Day 7 retention rate of selected popular apps in China as of March 2020 (in minutes)

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Release date

April 2020

Region

China

Survey time period

as of March 2020

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