During a study analyzing the marketing technology landscape worldwide, it was found that 26 percent of responding brand marketers expected their martech budgets to grow by six to ten percent in 2020. At the same time, in North America, 35 percent of marketers said their martech budgets would grow by that amount.
Expected change in marketing technology budgets worldwide in 2020
Characteristic
0-5%
6-10%
11-15%
16-20%
21-25%
More than 25%
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Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."
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BDO. (October 17, 2019). Expected change in marketing technology budgets worldwide in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1134204/marketing-technology-budget-change-world/
BDO. "Expected change in marketing technology budgets worldwide in 2020." Chart. October 17, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1134204/marketing-technology-budget-change-world/
BDO. (2019). Expected change in marketing technology budgets worldwide in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1134204/marketing-technology-budget-change-world/
BDO. "Expected Change in Marketing Technology Budgets Worldwide in 2020." Statista, Statista Inc., 17 Oct 2019, https://www.statista.com/statistics/1134204/marketing-technology-budget-change-world/
BDO, Expected change in marketing technology budgets worldwide in 2020 Statista, https://www.statista.com/statistics/1134204/marketing-technology-budget-change-world/ (last visited August 24, 2024)
Expected change in marketing technology budgets worldwide in 2020 [Graph], BDO, October 17, 2019. [Online]. Available: https://www.statista.com/statistics/1134204/marketing-technology-budget-change-world/
