According to a survey conducted in July 2024, consumers aged between 27 and 39 years formed the largest user group of the social commerce industry in China, accounting for around 57.8 percent of total respondents. By contrast, merely 1.9 percent of respondents were at least 60 years old.
Distribution of social commerce users in China in 2024, by age group
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Sina.com.cn, & iiMedia Research. (August 17, 2024). Distribution of social commerce users in China in 2024, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, und iiMedia Research. "Distribution of social commerce users in China in 2024, by age group." Chart. August 17, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, iiMedia Research. (2024). Distribution of social commerce users in China in 2024, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn, and iiMedia Research. "Distribution of Social Commerce Users in China in 2024, by Age Group." Statista, Statista Inc., 17 Aug 2024, https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
Sina.com.cn & iiMedia Research, Distribution of social commerce users in China in 2024, by age group Statista, https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/ (last visited November 21, 2024)
Distribution of social commerce users in China in 2024, by age group [Graph], Sina.com.cn, & iiMedia Research, August 17, 2024. [Online]. Available: https://www.statista.com/statistics/1131358/china-age-distribution-of-social-commerce-users/
