In 2019/2020, asked in a survey whether or not they would be willing to pay extra for free-range or enhanced welfare meat products, roughly 20 percent of the 25 to 34 year old respondents strongly agreed that they would be willing to do so. The share of those 65 years of age and older that agreed strongly came to 17 percent. A larger share of respondents between 55 and 64 years of age agreed overall (strongly and slightly) than respondents from other age groups.
Are you willing to pay extra for free-range or enhanced welfare meat?*
Age group
Strongly Agree
Slightly Agree
Neither Agree nor Disagree
Slightly Disagree
Strongly Disagree
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* The original survey question was phrased as follows: "To what extent do you agree or disagree with the statements below? --- I am willing to pay extra for free-range or enhanced welfare meat products."
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dunnhumby Beyond. (July 6, 2020). Are you willing to pay extra for free-range or enhanced welfare meat?* [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1130960/willingness-to-pay-extra-for-free-range-meat-by-age-group-uk/
dunnhumby Beyond. "Are you willing to pay extra for free-range or enhanced welfare meat?*." Chart. July 6, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1130960/willingness-to-pay-extra-for-free-range-meat-by-age-group-uk/
dunnhumby Beyond. (2020). Are you willing to pay extra for free-range or enhanced welfare meat?*. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1130960/willingness-to-pay-extra-for-free-range-meat-by-age-group-uk/
dunnhumby Beyond. "Are You Willing to Pay Extra for Free-range or Enhanced Welfare Meat?*." Statista, Statista Inc., 6 Jul 2020, https://www.statista.com/statistics/1130960/willingness-to-pay-extra-for-free-range-meat-by-age-group-uk/
dunnhumby Beyond, Are you willing to pay extra for free-range or enhanced welfare meat?* Statista, https://www.statista.com/statistics/1130960/willingness-to-pay-extra-for-free-range-meat-by-age-group-uk/ (last visited July 23, 2024)
Are you willing to pay extra for free-range or enhanced welfare meat?* [Graph], dunnhumby Beyond, July 6, 2020. [Online]. Available: https://www.statista.com/statistics/1130960/willingness-to-pay-extra-for-free-range-meat-by-age-group-uk/