According to a survey on short video and live-streaming usage in China in 2023, about 53.7 percent of respondents consumed livestreamed shopping shows the most frequently. Food-related content was also popular among the live-streaming audience. The popularity of Mukbang, which viewers watch the host eat in real-time online, attracted millions of watchers.
Leading categories of live streaming content watched by respondents in China in 2023
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Website (nxrte.com). (March 28, 2024). Leading categories of live streaming content watched by respondents in China in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1130687/china-most-watched-types-of-live-streaming/
Website (nxrte.com). "Leading categories of live streaming content watched by respondents in China in 2023." Chart. March 28, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1130687/china-most-watched-types-of-live-streaming/
Website (nxrte.com). (2024). Leading categories of live streaming content watched by respondents in China in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1130687/china-most-watched-types-of-live-streaming/
Website (nxrte.com). "Leading Categories of Live Streaming Content Watched by Respondents in China in 2023." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/1130687/china-most-watched-types-of-live-streaming/
Website (nxrte.com), Leading categories of live streaming content watched by respondents in China in 2023 Statista, https://www.statista.com/statistics/1130687/china-most-watched-types-of-live-streaming/ (last visited December 21, 2024)
Leading categories of live streaming content watched by respondents in China in 2023 [Graph], Website (nxrte.com), March 28, 2024. [Online]. Available: https://www.statista.com/statistics/1130687/china-most-watched-types-of-live-streaming/
