The Brazilian division of the U.S.-based organization Sleeping Giants – known as Sleeping Giants Brasil – was launched on May 18, 2020. It reports, on social media, whenever a brand's advertisement is found on a website that features fake news and/or hate speech. The brands are publicly invited to remove their ads from said websites in order to detach their images from suspicious content. Between May 2020 and September 2022, more than 1,050 companies were called out in Brazil, including Adidas, Samsung, and Santander. By removing their ads from websites deemed shady, advertisers in the South American country saved approximately 71.6 million Brazilian reals.
Key figures on Sleeping Giants in Brazil as of September 2022
Indicator
Value
First year in Brazil
2,020
Total amount saved by pulling ads from websites due to Sleeping Giants' warnings
Sleeping Giants Brasil is a movement inspired by U.S.-based organization Sleeping Giants. Its main goal is to report on social media whenever a brand's advertisement is found on a website that features fake news and/or hate speech. The brands are publicly invited to remove their ads from said websites in order to detach their images from suspicious, eventually criminal content.
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Sleeping Giants. (September 15, 2022). Key figures on Sleeping Giants in Brazil as of September 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1130225/sleeping-giants-brazil/
Sleeping Giants. "Key figures on Sleeping Giants in Brazil as of September 2022." Chart. September 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1130225/sleeping-giants-brazil/
Sleeping Giants. (2022). Key figures on Sleeping Giants in Brazil as of September 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1130225/sleeping-giants-brazil/
Sleeping Giants. "Key Figures on Sleeping Giants in Brazil as of September 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1130225/sleeping-giants-brazil/
Sleeping Giants, Key figures on Sleeping Giants in Brazil as of September 2022 Statista, https://www.statista.com/statistics/1130225/sleeping-giants-brazil/ (last visited December 22, 2024)
Key figures on Sleeping Giants in Brazil as of September 2022 [Graph], Sleeping Giants, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1130225/sleeping-giants-brazil/
