Attitudes towards online advertising in India 2024

Published by
Umair Bashir,
Oct 22, 2024
When asked about "Attitudes towards online advertising", most Indian respondents pick "I have bought products because celebrities or influencers advertised them" as an answer. 41 percent did so in our online survey in 2024. Find this and more survey data on attitudes towards online advertising in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Attitudes towards online advertising in India as of September 2024

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Number of respondents

4,033 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online advertising do you agree with?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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