Online purchase behavior during COVID-19 pandemic Singapore 2020

Published by
Amanda Siddharta,
Nov 25, 2022
According to a survey conducted by Rakuten Insight, 56 percent of the respondents stated they purchased more online during the COVID-19 pandemic in Singapore as of May 2020. In contrast, only seven percent said they did not make online purchases.

Impact of COVID-19 pandemic on the online purchase behavior among consumers in Singapore as of May 2020

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Release date

June 2020

Region

Malaysia

Survey time period

May 7 to 30, 2020

Number of respondents

5,928 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would continue buying products online after businesses are open and social distancing measures are lifted

Method of interview

Online survey

Supplementary notes

Original survey question: why would you continue with purchasing items online/on e-commerce sites?

The survey was conducted among
3,419 female respondents
2,509 male respondents

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