Online purchase behavior during COVID-19 pandemic Malaysia 2020

Published by
Amanda Siddharta,
Oct 5, 2022
According to a survey conducted by Rakuten Insight, 64 percent of the respondents stated they purchased more online during the COVID-19 pandemic in Malaysia as of May 2020. In contrast, only six percent said they did not make online purchases.

Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Malaysia as of May 2020

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Release date

June 2020

Region

Malaysia

Survey time period

May 7 to 30, 2020

Number of respondents

10,791 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would continue buying products online after businesses are open and social distancing measures are lifted

Method of interview

Online survey

Supplementary notes

Original survey question: why would you continue with purchasing items online/on e-commerce sites?

The survey was conducted among
6,245 female respondents
4,546 male respondents

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