According to a survey conducted by Rakuten Insight in Japan in May 2020, respondents aged 16 to 24 were the most likely to make online purchases everyday, with about 11 percent. Among respondents aged 55 and over, 36 percent stated to place online orders less than once a month.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.
Frequency of online purchases during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group
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Rakuten Insight. (June 11, 2020). Frequency of online purchases during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1128020/japan-online-purchase-frequency-covid-19-by-age-group/
Rakuten Insight. "Frequency of online purchases during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1128020/japan-online-purchase-frequency-covid-19-by-age-group/
Rakuten Insight. (2020). Frequency of online purchases during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1128020/japan-online-purchase-frequency-covid-19-by-age-group/
Rakuten Insight. "Frequency of Online Purchases during The Coronavirus (Covid-19) Pandemic in Japan as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128020/japan-online-purchase-frequency-covid-19-by-age-group/
Rakuten Insight, Frequency of online purchases during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group Statista, https://www.statista.com/statistics/1128020/japan-online-purchase-frequency-covid-19-by-age-group/ (last visited December 22, 2024)
Frequency of online purchases during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128020/japan-online-purchase-frequency-covid-19-by-age-group/
