According to a survey conducted by Rakuten Insight in Japan in May 2020, a total of 23 percent of respondents of all age groups stated that they purchased more food and groceries online during the COVID-19 pandemic. However, only 15 percent of respondents in the 16 to 24 age group contributed to this number. At 30 percent, this age group was most likely to buy books and stationery online more frequently than before the pandemic.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.
Main products purchased more frequently online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group
*The source provides the following information on the survey sample:
16-24 years = 27
25-34 = 60
35-44 = 77
45-54 = 109
55 and older = 425
Original question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?"
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Rakuten Insight. (June 11, 2020). Main products purchased more frequently online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1128019/japan-products-purchased-online-frequently-covid-19-by-age-group/
Rakuten Insight. "Main products purchased more frequently online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1128019/japan-products-purchased-online-frequently-covid-19-by-age-group/
Rakuten Insight. (2020). Main products purchased more frequently online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1128019/japan-products-purchased-online-frequently-covid-19-by-age-group/
Rakuten Insight. "Main Products Purchased More Frequently Online during The Coronavirus (Covid-19) Pandemic in Japan as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128019/japan-products-purchased-online-frequently-covid-19-by-age-group/
Rakuten Insight, Main products purchased more frequently online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group Statista, https://www.statista.com/statistics/1128019/japan-products-purchased-online-frequently-covid-19-by-age-group/ (last visited December 03, 2024)
Main products purchased more frequently online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128019/japan-products-purchased-online-frequently-covid-19-by-age-group/
