According to a survey conducted by Rakuten Insight in Japan in May 2020, 44 percent of female respondents and 45 percent of male respondents stated that they purchased online several times a month during the COVID-19 pandemic. In contrast, 31 percent of both male and female respondents claimed that they made online purchases less than once a month.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.
Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/
Rakuten Insight. "Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/
Rakuten Insight. (2020). Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/
Rakuten Insight. "Frequency of Online Shopping during The Coronavirus (Covid-19) Pandemic in Japan as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/
Rakuten Insight, Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender Statista, https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/ (last visited December 23, 2024)
Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/