According to a survey conducted by Rakuten Insight in Japan in May 2020, 44 percent of female respondents and 45 percent of male respondents stated that they purchased online several times a month during the COVID-19 pandemic. In contrast, 31 percent of both male and female respondents claimed that they made online purchases less than once a month.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.
Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender
Characteristic
Female
Male
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Rakuten Insight. (June 11, 2020). Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/
Rakuten Insight. "Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/
Rakuten Insight. (2020). Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/
Rakuten Insight. "Frequency of Online Shopping during The Coronavirus (Covid-19) Pandemic in Japan as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/
Rakuten Insight, Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender Statista, https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/ (last visited August 25, 2024)
Frequency of online shopping during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128008/japan-online-purchase-frequency-covid-19-by-gender/