According to a survey conducted by Rakuten Insight in Japan in May 2020, 43 percent of female respondents and 34 percent of male respondents stated that they purchased more online during the COVID-19 pandemic. In contrast, only four percent of female respondents and six percent of male respondents claimed that they did not make any online purchases.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.
Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020, by gender
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Rakuten Insight. (June 11, 2020). Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1127987/japan-online-purchase-behavior-covid-19-by-gender/
Rakuten Insight. "Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1127987/japan-online-purchase-behavior-covid-19-by-gender/
Rakuten Insight. (2020). Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1127987/japan-online-purchase-behavior-covid-19-by-gender/
Rakuten Insight. "Impact of The Coronavirus (Covid-19) Pandemic on The Online Purchase Behavior of Consumers in Japan as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127987/japan-online-purchase-behavior-covid-19-by-gender/
Rakuten Insight, Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020, by gender Statista, https://www.statista.com/statistics/1127987/japan-online-purchase-behavior-covid-19-by-gender/ (last visited December 22, 2024)
Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127987/japan-online-purchase-behavior-covid-19-by-gender/
