According to a survey conducted by Rakuten Insight, around 55.3 percent of respondents stated that they purchased frozen food most frequently the COVID-19 pandemic. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020
consumers that bought food items online during the COVID-19 pandemic
Method of interview
Online survey
Supplementary notes
Original survey question: "Which food items did you purchase most frequently online/ on e-commerce sites during the COVID-19 pandemic? (more than one answer is allowed)"
The survey was conducted among 2,449 female and 2,771 male South Koreans.
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Rakuten Insight. (June 11, 2020). Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
Rakuten Insight. "Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020." Chart. June 11, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
Rakuten Insight. (2020). Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
Rakuten Insight. "Food Items Purchased Online Most Frequently during Covid-19 Pandemic in South Korea as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
Rakuten Insight, Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020 Statista, https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/ (last visited November 21, 2024)
Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
