According to a survey conducted by Rakuten Insight, around 55.3 percent of respondents stated that they purchased frozen food most frequently the COVID-19 pandemic. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020
consumers that bought food items online during the COVID-19 pandemic
Method of interview
Online survey
Supplementary notes
Original survey question: "Which food items did you purchase most frequently online/ on e-commerce sites during the COVID-19 pandemic? (more than one answer is allowed)"
The survey was conducted among 2,449 female and 2,771 male South Koreans.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
Rakuten Insight. "Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020." Chart. June 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
Rakuten Insight. (2020). Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
Rakuten Insight. "Food Items Purchased Online Most Frequently during Covid-19 Pandemic in South Korea as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
Rakuten Insight, Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020 Statista, https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/ (last visited December 21, 2024)
Food items purchased online most frequently during COVID-19 pandemic in South Korea as of May 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127973/south-korea-most-frequently-purchased-food-items-online-during-covid-19-pandemic/
