According to a survey conducted by Rakuten Insight in Japan in May 2020, 28 percent of female respondents and 21 percent of male respondents stated that they purchased more food and groceries online during the COVID-19 pandemic. In contrast, only two percent of male respondents claimed to order cosmetic or beauty products online more frequently. For female respondents, the products they least likely bought more frequently were furniture and alcohol at 3 percent, respectively.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.
Main products frequently purchased online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender
Original question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?"
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Rakuten Insight. (June 11, 2020). Main products frequently purchased online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1127955/japan-products-purchased-online-frequently-covid-19-by-gender/
Rakuten Insight. "Main products frequently purchased online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1127955/japan-products-purchased-online-frequently-covid-19-by-gender/
Rakuten Insight. (2020). Main products frequently purchased online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1127955/japan-products-purchased-online-frequently-covid-19-by-gender/
Rakuten Insight. "Main Products Frequently Purchased Online during The Coronavirus (Covid-19) Pandemic in Japan as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127955/japan-products-purchased-online-frequently-covid-19-by-gender/
Rakuten Insight, Main products frequently purchased online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender Statista, https://www.statista.com/statistics/1127955/japan-products-purchased-online-frequently-covid-19-by-gender/ (last visited December 18, 2024)
Main products frequently purchased online during the coronavirus (COVID-19) pandemic in Japan as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127955/japan-products-purchased-online-frequently-covid-19-by-gender/
