According to a survey conducted by Rakuten Insight, around 58 percent of respondents stated that they increasingly purchased food and groceries online during the COVID-19 pandemic compared to before the pandemic. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020
Original survey question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)"
The survey was conducted among 4,057 female and 4,930 male South Koreans.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
Rakuten Insight. "Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020." Chart. June 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
Rakuten Insight. (2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
Rakuten Insight. "Items Increasingly Purchased among Consumers during Covid-19 Pandemic Compared to before in South Korea as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
Rakuten Insight, Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020 Statista, https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/ (last visited December 21, 2024)
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127953/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic/
