According to a survey conducted by Rakuten Insight, around 60.4 percent of female respondents stated that they increasingly purchased food and groceries online during the COVID-19 pandemic compared to before the pandemic. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender
Original survey question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)"
The survey was conducted among 4,057 female and 4,930 male South Koreans.
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Rakuten Insight. (June 11, 2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
Rakuten Insight. (2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Items Increasingly Purchased among Consumers during Covid-19 Pandemic Compared to before in South Korea as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
Rakuten Insight, Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender Statista, https://www.statista.com/statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/ (last visited December 31, 2024)
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127952/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-gender/
