According to a survey conducted by Rakuten Insight, around 62.7 percent of respondents aged between 35 and 44 years stated that they increasingly purchased food and groceries online during the COVID-19 pandemic compared to before the pandemic. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and above
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Original survey question: "What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)"
The survey was conducted among 4,057 female and 4,930 male South Koreans.
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Rakuten Insight. (June 11, 2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
Rakuten Insight. "Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
Rakuten Insight. (2020). Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
Rakuten Insight. "Items Increasingly Purchased among Consumers during Covid-19 Pandemic Compared to before in South Korea as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/
Rakuten Insight, Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group Statista, https://www.statista.com/statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/ (last visited August 24, 2024)
Items increasingly purchased among consumers during COVID-19 pandemic compared to before in South Korea as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127905/south-korea-items-increasingly-purchased-online-during-covid-19-pandemic-by-age-group/