According to a survey conducted by Rakuten Insight, around 57.6 percent of respondents stated that their online purchases decreased during the COVID-19 pandemic because they have been affected by the economic impact of the COVID-19 pandemic and tried to reduce unnecessary expense. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020
Original survey question: "Why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)"
The survey was conducted among 148 female and 170 male South Koreans.
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Rakuten Insight. (June 11, 2020). Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1127889/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic/
Rakuten Insight. "Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020." Chart. June 11, 2020. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1127889/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic/
Rakuten Insight. (2020). Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1127889/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic/
Rakuten Insight. "Reasons for Decreased Online Purchases among Consumers during Covid-19 Pandemic in South Korea as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127889/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic/
Rakuten Insight, Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020 Statista, https://www.statista.com/statistics/1127889/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic/ (last visited November 10, 2024)
Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127889/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic/
