According to a survey conducted by Rakuten Insight, around 61.5 percent of female respondents stated that their online purchases decreased during the COVID-19 pandemic because they have been affected by the economic impact of the COVID-19 pandemic and tried to reduce unnecessary expense. The same survey found that around 57.4 percent of surveyed purchased more online during the pandemic.
Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender
Original survey question: "Why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)"
The survey was conducted among 148 female and 170 male South Koreans.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. (2020). Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Reasons for Decreased Online Purchases among Consumers during Covid-19 Pandemic in South Korea as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight, Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender Statista, https://www.statista.com/statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/ (last visited December 03, 2024)
Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
