According to a survey conducted by Rakuten Insight, around 70 percent of female respondents stated that their online purchases increased during the COVID-19 pandemic because they were practicing social distancing. The same survey found that around 57.4 percent of surveyed purchased more products online during the pandemic.
Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender
Original survey question: "Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)"
The survey was conducted among 2,592 female and 2,779 male South Koreans.
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Rakuten Insight. (June 11, 2020). Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. (2020). Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Reasons for Increased Online Purchases among Consumers during Covid-19 Pandemic in South Korea as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight, Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender Statista, https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/ (last visited November 21, 2024)
Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
