According to a survey conducted by Rakuten Insight, around 70 percent of female respondents stated that their online purchases increased during the COVID-19 pandemic because they were practicing social distancing. The same survey found that around 57.4 percent of surveyed purchased more products online during the pandemic.
Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender
Original survey question: "Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)"
The survey was conducted among 2,592 female and 2,779 male South Koreans.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. (2020). Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Reasons for Increased Online Purchases among Consumers during Covid-19 Pandemic in South Korea as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight, Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender Statista, https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/ (last visited December 30, 2024)
Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127864/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-gender/
