Approximately 34 percent of digital consumers surveyed in 2020 stated that they did not buy online during the El Buen Fin season in Mexico because they did not find attractive deals during the shopping event. Furthermore, 30 percent said they did no make any purchases on this occasion as they did not trust the offers found on e-commerce websites.
Main reasons for not shopping online during El Buen Fin in Mexico in 2020
Characteristic
Share of respondents
I didn't find attractive deals
34%
I don't trust El Buen Fin deals
30%
I had no money
28%
I prefer to wait for other types of promotions and offers
Original question: "¿Cuáles son las razones por las que no compraste durante el Buen Fin 2020?"
El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday. In order to avoid agglomerations and prevent further infections of COVID-19, the 2020 version of the event was held for a longer period, from between the 9th and the 20th of November.
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Asociación Mexicana de Venta Online. (December 8, 2020). Main reasons for not shopping online during El Buen Fin in Mexico in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1127415/mexico-reasons-not-shopping-online-buen-fin/
Asociación Mexicana de Venta Online. "Main reasons for not shopping online during El Buen Fin in Mexico in 2020." Chart. December 8, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1127415/mexico-reasons-not-shopping-online-buen-fin/
Asociación Mexicana de Venta Online. (2020). Main reasons for not shopping online during El Buen Fin in Mexico in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1127415/mexico-reasons-not-shopping-online-buen-fin/
Asociación Mexicana de Venta Online. "Main Reasons for Not Shopping Online during El Buen Fin in Mexico in 2020." Statista, Statista Inc., 8 Dec 2020, https://www.statista.com/statistics/1127415/mexico-reasons-not-shopping-online-buen-fin/
Asociación Mexicana de Venta Online, Main reasons for not shopping online during El Buen Fin in Mexico in 2020 Statista, https://www.statista.com/statistics/1127415/mexico-reasons-not-shopping-online-buen-fin/ (last visited July 22, 2024)
Main reasons for not shopping online during El Buen Fin in Mexico in 2020 [Graph], Asociación Mexicana de Venta Online, December 8, 2020. [Online]. Available: https://www.statista.com/statistics/1127415/mexico-reasons-not-shopping-online-buen-fin/
