In 2019 a study was conducted among global event marketing industry professionals, asking about the leading challenges they met when trying to grow their trade show attendance. The survey results show that top concern on the mind of 53 percent of respondents was actually reaching their target audience. Converting digital traffic to pre-registration was a challenge for 38 percent of survey participants.
Leading challenges to growing trade show visitor attendance according to industry professionals worldwide in 2019
The source did not provide information on the sample number or the exact date of survey. Question: What are your biggest marketing challenges for growing your trade show visitor attendance?
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The Social Effect. (February 20, 2020). Leading challenges to growing trade show visitor attendance according to industry professionals worldwide in 2019 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1126606/leading-challenges-to-growing-trade-show-attendance-worldwide/
The Social Effect. "Leading challenges to growing trade show visitor attendance according to industry professionals worldwide in 2019." Chart. February 20, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1126606/leading-challenges-to-growing-trade-show-attendance-worldwide/
The Social Effect. (2020). Leading challenges to growing trade show visitor attendance according to industry professionals worldwide in 2019. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1126606/leading-challenges-to-growing-trade-show-attendance-worldwide/
The Social Effect. "Leading Challenges to Growing Trade Show Visitor Attendance According to Industry Professionals Worldwide in 2019." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/1126606/leading-challenges-to-growing-trade-show-attendance-worldwide/
The Social Effect, Leading challenges to growing trade show visitor attendance according to industry professionals worldwide in 2019 Statista, https://www.statista.com/statistics/1126606/leading-challenges-to-growing-trade-show-attendance-worldwide/ (last visited November 23, 2024)
Leading challenges to growing trade show visitor attendance according to industry professionals worldwide in 2019 [Graph], The Social Effect, February 20, 2020. [Online]. Available: https://www.statista.com/statistics/1126606/leading-challenges-to-growing-trade-show-attendance-worldwide/
