About eight in ten Italian users willing to purchase products sponsored by an influencer preferred to wait, while Millennials appeared to be the most impulsive as only 70 percent of them did so. Among the displayed categories of user characteristics, male users were the most eager to proceed right away with the purchase (31 percent).
When have you bought products sponsored by influencers?
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Ipsos. (June 5, 2020). When have you bought products sponsored by influencers? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1125879/impulse-purchase-of-products-sponsored-by-influencers-italy/
Ipsos. "When have you bought products sponsored by influencers?." Chart. June 5, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1125879/impulse-purchase-of-products-sponsored-by-influencers-italy/
Ipsos. (2020). When have you bought products sponsored by influencers?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1125879/impulse-purchase-of-products-sponsored-by-influencers-italy/
Ipsos. "When Have You Bought Products Sponsored by Influencers?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125879/impulse-purchase-of-products-sponsored-by-influencers-italy/
Ipsos, When have you bought products sponsored by influencers? Statista, https://www.statista.com/statistics/1125879/impulse-purchase-of-products-sponsored-by-influencers-italy/ (last visited December 22, 2024)
When have you bought products sponsored by influencers? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125879/impulse-purchase-of-products-sponsored-by-influencers-italy/
