UK consumers generally do not have a negative attitude towards brands that send consumers direct mail, the results of a recent research found out. Of those surveyed, altogether 37 percent of respondents said they wouldn't say they were more positive towards companies or brands that send them direct mail.
To what extent do you agree or disagree with the statement: "I am more positive towards companies and brands that send me direct mail"?
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dunnhumby Beyond. (June 12, 2020). To what extent do you agree or disagree with the statement: "I am more positive towards companies and brands that send me direct mail"? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1125869/consumer-attitudes-towards-companies-sending-direct-mail-in-the-uk/
dunnhumby Beyond. "To what extent do you agree or disagree with the statement: "I am more positive towards companies and brands that send me direct mail"?." Chart. June 12, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1125869/consumer-attitudes-towards-companies-sending-direct-mail-in-the-uk/
dunnhumby Beyond. (2020). To what extent do you agree or disagree with the statement: "I am more positive towards companies and brands that send me direct mail"?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1125869/consumer-attitudes-towards-companies-sending-direct-mail-in-the-uk/
dunnhumby Beyond. "To What Extent Do You Agree or Disagree with The Statement: "I Am More Positive towards Companies and Brands That Send Me Direct Mail"?." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/1125869/consumer-attitudes-towards-companies-sending-direct-mail-in-the-uk/
dunnhumby Beyond, To what extent do you agree or disagree with the statement: "I am more positive towards companies and brands that send me direct mail"? Statista, https://www.statista.com/statistics/1125869/consumer-attitudes-towards-companies-sending-direct-mail-in-the-uk/ (last visited August 25, 2024)
To what extent do you agree or disagree with the statement: "I am more positive towards companies and brands that send me direct mail"? [Graph], dunnhumby Beyond, June 12, 2020. [Online]. Available: https://www.statista.com/statistics/1125869/consumer-attitudes-towards-companies-sending-direct-mail-in-the-uk/