Most purchases of products sponsored by influencers were conducted online. An Italian poll from 2019 indicated that 53 percent of users between 45 and 54 years filled their basket on online marketplaces like Amazon, while only 39 percent of the Generation Z did the same. In fact, 25 percent of users aged between 16 and 24 years preferred to shop on the brand website.
Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics
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Ipsos. (June 5, 2020). Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
Ipsos. "Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics." Chart. June 5, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
Ipsos. (2020). Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
Ipsos. "Purchase Channels of Products Sponsored by Influencers in Italy in 2019, by User Characteristics." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
Ipsos, Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics Statista, https://www.statista.com/statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/ (last visited December 31, 2024)
Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
