In the context of influencer marketing, the comment section is essential. A poll conducted in Italy in 2019 showed that most interactions are not addressed to the influencers or other followers, but posted as comments to the sponsored content released by the influencers. 35 percent of users reported to leave such comments sometimes, while 15 percent stated they did it often.
When interacting with a brand-sponsored influencer, how often do you..?
Characteristic
Ask other followers for information
Ask the influencer for information
Leave a comment to express your opinion
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This question was phrased by the source as follows: "Pensa ora a quando queste persone parlano/promuovono prodotti o servizi. Quanto spesso ti capita di chiedere informazioni direttamente all'influencer"
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Ipsos. (June 5, 2020). When interacting with a brand-sponsored influencer, how often do you..? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. "When interacting with a brand-sponsored influencer, how often do you..?." Chart. June 5, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. (2020). When interacting with a brand-sponsored influencer, how often do you..?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. "When Interacting with a Brand-sponsored Influencer, How Often Do You..?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos, When interacting with a brand-sponsored influencer, how often do you..? Statista, https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/ (last visited August 24, 2024)
When interacting with a brand-sponsored influencer, how often do you..? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/