Italian users discovered influencers through a mix of different channels. A poll from 2019 showed that traditional media were a relevant channel for a quarter of respondents, while recommendations of friends or other people they knew were relevant for 17 percent of users. Purchasers of products suggested by influencers discovered new influencers rather randomly while they were looking for information on specific products. Random browsing was a popular way to find new influencers for 35 percent of brands' followers.
Popular ways for followers to discover influencers in Italy in 2019
This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. Qual e' il modo piu' frequente in cui e' capitato di conoscerli?"
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Ipsos. (June 5, 2020). Popular ways for followers to discover influencers in Italy in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1125821/ways-for-followers-to-find-influencers-italy/
Ipsos. "Popular ways for followers to discover influencers in Italy in 2019." Chart. June 5, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1125821/ways-for-followers-to-find-influencers-italy/
Ipsos. (2020). Popular ways for followers to discover influencers in Italy in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1125821/ways-for-followers-to-find-influencers-italy/
Ipsos. "Popular Ways for Followers to Discover Influencers in Italy in 2019." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125821/ways-for-followers-to-find-influencers-italy/
Ipsos, Popular ways for followers to discover influencers in Italy in 2019 Statista, https://www.statista.com/statistics/1125821/ways-for-followers-to-find-influencers-italy/ (last visited December 22, 2024)
Popular ways for followers to discover influencers in Italy in 2019 [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125821/ways-for-followers-to-find-influencers-italy/
