Italian users discovered influencers through a mix of different channels. A poll from 2019 showed that 42 percent of users aged between 35 and 44 years found them randomly, while they were looking for information on the web. Traditional media were a relevant channel for up to 27 percent of respondents, while recommendations of friends or other people they knew was a popular way to discover influencers among younger individuals of the Generation Z.
Popular ways to discover influencers in Italy in 2019, by user characteristics
This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. Qual e' il modo piu' frequente in cui e' capitato di conoscerli?"
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Ipsos. (June 5, 2020). Popular ways to discover influencers in Italy in 2019, by user characteristics [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1125813/ways-to-find-influencers-italy/
Ipsos. "Popular ways to discover influencers in Italy in 2019, by user characteristics." Chart. June 5, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1125813/ways-to-find-influencers-italy/
Ipsos. (2020). Popular ways to discover influencers in Italy in 2019, by user characteristics. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1125813/ways-to-find-influencers-italy/
Ipsos. "Popular Ways to Discover Influencers in Italy in 2019, by User Characteristics." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125813/ways-to-find-influencers-italy/
Ipsos, Popular ways to discover influencers in Italy in 2019, by user characteristics Statista, https://www.statista.com/statistics/1125813/ways-to-find-influencers-italy/ (last visited December 26, 2024)
Popular ways to discover influencers in Italy in 2019, by user characteristics [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125813/ways-to-find-influencers-italy/
