Among other categories, the sector of clothing and accessories might have the highest return in influencer marketing initiatives. In fact, 43 percent of purchasers of products suggested or sponsored by influencers stated they followed influencers of the mentioned category. The food category ranked second with 39 percent of preferences.
Popular influencers' categories among followers in Italy in 2019
Characteristic
Influencers' followers
Brands' followers
Influencers and brands' followers
Purchasers of products suggested by influencers
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. In particolare, di cosa parlano quelli che segui maggiormente?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (June 5, 2020). Popular influencers' categories among followers in Italy in 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1125736/popular-influencers-categories-italy/
Ipsos. "Popular influencers' categories among followers in Italy in 2019." Chart. June 5, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1125736/popular-influencers-categories-italy/
Ipsos. (2020). Popular influencers' categories among followers in Italy in 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1125736/popular-influencers-categories-italy/
Ipsos. "Popular Influencers' Categories among Followers in Italy in 2019." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125736/popular-influencers-categories-italy/
Ipsos, Popular influencers' categories among followers in Italy in 2019 Statista, https://www.statista.com/statistics/1125736/popular-influencers-categories-italy/ (last visited August 24, 2024)
Popular influencers' categories among followers in Italy in 2019 [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125736/popular-influencers-categories-italy/