As soon as the confinement was announced to prevent the spread of the coronavirus pandemic, French people started to stock up on basic necessities, just like other concerned countries.The source had identified the most used keyword search queries on Google.fr in the retail and online groceries category and found that the term "Home shopping" had the strongest growth of 1976 percent between February and March 2020. This was followed by other similar keywords such as “drive shopping” and essential products such as baker's yeast, increasing by 643 percent in a month.
The 10 Google keywords with the strongest growth in the retail category in France between February and March 2020
Characteristic
Growth rate
Home shopping (courses à domicile)
1,976.92%
Drive shopping (courses drive)
1,955.56%
Online shopping delivery (course en ligne livraison)
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Semrush. (May 6, 2020). The 10 Google keywords with the strongest growth in the retail category in France between February and March 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1124936/google-retail-keyword-france-seach/
Semrush. "The 10 Google keywords with the strongest growth in the retail category in France between February and March 2020." Chart. May 6, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1124936/google-retail-keyword-france-seach/
Semrush. (2020). The 10 Google keywords with the strongest growth in the retail category in France between February and March 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1124936/google-retail-keyword-france-seach/
Semrush. "The 10 Google Keywords with The Strongest Growth in The Retail Category in France between February and March 2020." Statista, Statista Inc., 6 May 2020, https://www.statista.com/statistics/1124936/google-retail-keyword-france-seach/
Semrush, The 10 Google keywords with the strongest growth in the retail category in France between February and March 2020 Statista, https://www.statista.com/statistics/1124936/google-retail-keyword-france-seach/ (last visited November 23, 2024)
The 10 Google keywords with the strongest growth in the retail category in France between February and March 2020 [Graph], Semrush, May 6, 2020. [Online]. Available: https://www.statista.com/statistics/1124936/google-retail-keyword-france-seach/
