Distribution of media ad revenue in Hong Kong H1 2024, by medium

Published by
Lai Lin Thomala,
Jan 30, 2025

In the first half of 2024, desktop and mobile ranked first among other media with 30 percent share of media advertising revenue in Hong Kong. Social media and television were other crucial channels for advertising and marketing campaigns.

Distribution of media advertising revenue in Hong Kong in 1st half 2024, by channel

CharacteristicShare of revenue
Desktop & mobile 30%
Social media 18%
Television 17%
Search engine marketing 15%
OOH 10%
Print 8%
Radio 2%
Showing entries 1 to 7 (7 entries in total)
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Release date

December 2024

Region

Hong Kong

Survey time period

H1 2024

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Christof Baron
CEO, MindShare Germany

Statistics on " Advertising in China "

Other statistics that may interest you Advertising in China

Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaAdvertising in the Asia-Pacific regionMini-program platforms in China
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