Italian users aged between 16 and 24 years seemed to prefer mostly influencers posting content about clothing and accessories, a survey from 2019 revealed. The category of entertainment ranked as the second-most interesting, while beauty influencers attracted 38 percent of them. On the other hand, Millennial users were the most interested in influencers talking about sustainability.
Popular influencers' categories in Italy in 2019, by users' age group
Characteristic
16-24
25-34
35-44
45-54
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This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. In particolare, di cosa parlano quelli che segui maggiormente?"
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Ipsos. (June 5, 2020). Popular influencers' categories in Italy in 2019, by users' age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1124850/popular-influencers-categories-by-users-age-group-italy/
Ipsos. "Popular influencers' categories in Italy in 2019, by users' age group." Chart. June 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1124850/popular-influencers-categories-by-users-age-group-italy/
Ipsos. (2020). Popular influencers' categories in Italy in 2019, by users' age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1124850/popular-influencers-categories-by-users-age-group-italy/
Ipsos. "Popular Influencers' Categories in Italy in 2019, by Users' Age Group." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1124850/popular-influencers-categories-by-users-age-group-italy/
Ipsos, Popular influencers' categories in Italy in 2019, by users' age group Statista, https://www.statista.com/statistics/1124850/popular-influencers-categories-by-users-age-group-italy/ (last visited July 22, 2024)
Popular influencers' categories in Italy in 2019, by users' age group [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1124850/popular-influencers-categories-by-users-age-group-italy/