Popular influencers' categories in Italy in 2019, by users' age group

Published by
Michele Majidi,
Jan 6, 2023
Italian users aged between 16 and 24 years seemed to prefer mostly influencers posting content about clothing and accessories, a survey from 2019 revealed. The category of entertainment ranked as the second-most interesting, while beauty influencers attracted 38 percent of them. On the other hand, Millennial users were the most interested in influencers talking about sustainability.

Popular influencers' categories in Italy in 2019, by users' age group

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Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

692 respondents

Age group

14-54 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. In particolare, di cosa parlano quelli che segui maggiormente?"

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