Market size of web comics in South Korea 2016-2020
In 2018, the market size of web comics in South Korea grew to approximately 880 trillion South Korean won. According to the source, the market size for South Korean web comics was predicted to grow up to one trillion South Korean won in 2020. The driving forces behind the market growth were rapidly growing small-medium sized web comic publishers that targeted the higher purchasing power of adults with their offered comics and pushed for global expansion.