Penetration rate of e-reading in China 2024, by device

Published by
Lai Lin Thomala
,
Apr 24, 2025

According to a survey on the reading habits in China, about 80.6 percent of the adult respondents said they had engaged in digital reading in 2024. Mobile phones were the most commonly used device for digital reading. On average, an individual Chinese reader consumed about 3.52 digital books during the surveyed period.

Penetration rate of digital reading among adult respondents in China in 2024, by device

CharacteristicUser penetration rate
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Statistic: Penetration rate of digital reading among adult respondents in China in 2024, by device

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Release date

April 2025

Region

China

Survey time period

October 2024 to February 2025

Number of respondents

435,860 respondents

Age group

18 years and older

Special properties

189 cities and towns in urban and rural regions were covered

Method of interview

Telephone interviews and online survey

Supplementary notes

 76 percent of respondents lived in urban regions and 24 percent were from rural areas.

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