Average consumption of printed media among Chinese adults 2024, by segment

Published by

Apr 24, 2025

According to a survey on Chinese reading habits conducted annually, Chinese adults spent more time on reading in general. In 2024, the adult respondents read an average of about 4.79 print books per person. The survey also revealed that about 38.5 percent of the total respondents had a habit of listening to audiobooks.

Average number of printed publications consumed by adult readers in China in 2024, by type (in units)

Characteristic	Average number of printed publications
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Release date

April 2025

More information

Region

China

Survey time period

October 2024 to February 2025

Number of respondents

435,860 respondents

Age group

18 years and older

Special properties

189 cities and towns in China

Method of interview

Telephone interviews and online survey

Supplementary notes

76 percent of respondents lived in urban regions and 24 percent were from rural areas.

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