Consumer perceptions of nutrient density on nutritional labels in the U.S.

Published by
Nils-Gerrit Wunsch,
Nov 26, 2020
Almost of half (45 percent) of consumers surveyed in the United States in September 2019 believed that the amounts of vitamins and minerals reported on nutritional labels of packaged foods helped them identify nutrient-dense foods.

Nutritional labels information that help consumers identify nutrient-dense foods in the United States in 2019*

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Release date

November 2019

Region

United States

Survey time period

September 26 to 27, 2019

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

*The original survey question was the following: "Thinking about the Nutrition Facts label on packaged foods, which of the following do you feel would best help identify nutrient-dense foods? Please select up to 3 answers."

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