E-publishing revenue in China 2023, by segment

Published by
Lai Lin Thomala,
Oct 18, 2024

In the multi-hundred billion yuan worth digital publishing business in China, online advertising, gaming, and education have been the main revenue generators. In 2023, the annual revenue of online advertising amounted to 719 billion yuan, accounting for about 44 percent of the total digital publishing industry revenue.

Digital publishing revenue in China in 2023, by segment (in billion yuan)

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Release date

September 2024

Region

China

Survey time period

2023

Supplementary notes

*Only mobile reading is counted, excluding mobile animations and comics, mobile music, and mobile gaming. 

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of October 2024).

Figures have been rounded for a better understanding.

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Statistics on " Digital publishing in China "

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Overview

3

Online advertising

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Online education

4

Online gaming

4

Digital music

4

E-books/e-reading

4

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Digital publishing in ChinaDigital music industry in ChinaInternet usage in ChinaOnline videos in ChinaMedia industry in China
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